SpendOwl is a catalog ads platform for Shopify brands running Meta ads. It gives you full visibility into which products Meta is spending on, builds goal-based product sets automatically from your Shopify data, generates branded creative for every SKU, and provides daily budget recommendations — without needing an agency.

How does SpendOwl connect to Shopify?

SpendOwl connects directly to your Shopify store and reads your live product data — inventory levels, tags, categories, and sales — to automatically build and maintain the right Meta product sets based on your business goals.

What does SpendOwl do that Meta's native tools don't?

Meta's native tools run your catalog ads but show you almost nothing about what's happening inside. SpendOwl shows you exactly which SKUs are getting spend, automatically pauses out-of-stock and seasonal products, builds your campaign structure (prospecting, retargeting, cross-sell) based on business goals, and gives you daily budget recommendations per campaign layer.

How much does SpendOwl cost?

SpendOwl starts at approximately $200 per month, flat fee. There is no percentage of ad spend charge. It is currently in early access for a limited number of Shopify brands.

Do I need an agency to use SpendOwl?

No. SpendOwl is a self-serve tool designed for in-house Shopify brand teams. You connect your Shopify store, set your business goals, and SpendOwl handles the catalog ads operation — product sets, creative, feed health, and budget recommendations — without any external agency.

A FREE META CATALOG AUDIT — NO AD ACCOUNT ACCESS NEEDED

The leaks in your Shopify catalog ads — found before you spend another dollar.

We audit your public Shopify feed live — and show you exactly where Meta is burning your catalog ad budget. No Meta ad account access required.

BOOK A FREE AUDIT CALL →

Free · No Meta ad account access · Results on the call

leaks detected in every audit

$3,000+

average recoverable spend, day one

15 min

to see your catalog audited live

WHAT YOU GET

A 15-minute walkthrough of your catalog — straight to what's losing money.

Where Meta is spending, SKU by SKU

The SKUs eating your budget vs. the ones Meta's ignoring.

The leaks costing you real dollars

Sold-out parents, bad titles, dead combos, missing margin tiers.

A prioritised fix list

What to fix today, this week, this month — ranked by recoverable spend.

Ready to see your real numbers?

15 minutes. Your feed. Your leaks. Ranked by recoverable spend.