Our Privacy Policy

SpendOwl (“SpendOwl,” “we,” “our,” or “us”) values your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you access or use our website, platform, and related services (collectively, the “Services”).

This policy is designed to comply with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Last Updated on January, 06, 2026

Information We Collect

a) Identifiers

  • Name

  • Business email address

  • Company name

  • IP address

  • Account credentials

b) Commercial Information

  • Subscription and usage details

  • Connected platform metadata (e.g., store identifiers, ad account IDs)

c) Internet or Network Activity

  • Log data

  • Device and browser information

  • Pages visited, feature usage

  • Cookies and similar technologies

d) Business & Platform Data (Processor Role)

When you connect third-party platforms, we may process:

  • Shopify store data (orders, products, variants, refunds, inventory)

  • Advertising performance data (campaigns, ad sets, ads, spend, delivery metrics)

  • Attribution and journey data from integrated tools

SpendOwl acts as a service provider / processor for this data and processes it only on your instructions.

e) Sensitive Personal Information

SpendOwl does not intentionally collect or process sensitive personal information as defined under CPRA.

How We Use Your Information

We use collected information to:

  • Provide and operate the Services

  • Generate analytics, insights, and recommendations

  • Improve system reliability and data quality

  • Communicate service updates and support responses

  • Detect security incidents and prevent fraud

  • Comply with legal obligations

We do not use your data for cross-context behavioral advertising

AI & Automated Processing Disclosure

SpendOwl uses automated systems and AI models to analyze performance data and generate recommendations.

  • Outputs are advisory only

  • No automated actions are taken on your ad accounts

  • Models are trained only on aggregated and anonymized data

  • No personal customer data is used for model training

Data Sharing & Disclosure

We may disclose information to:

  • Service providers (cloud hosting, monitoring, analytics) under contractual confidentiality obligations

  • Integrated platforms to maintain core functionality

  • Legal authorities if required by law or valid legal request

  • Successors in the event of a merger, acquisition, or asset sale

No Sale of Personal Information

SpendOwl does not sell personal information under CCPA/CPRA definitions

Data Retention

We retain personal information only as long as reasonably necessary for:

  • Service delivery

  • Legal and compliance obligations

  • Security and audit requirements

You may request deletion of your account data at any time.

Data Security

We implement reasonable administrative, technical, and physical safeguards, including:

  • Encryption in transit and at rest

  • Role-based access controls

  • Secure infrastructure providers

  • Continuous monitoring and validation checks


Cookies & Tracking Technologies

We use cookies to:

  • Enable essential functionality

  • Analyze platform usage

  • Improve performance and reliability

We do not use cookies for third-party ad targeting.

Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used

  • Access your personal information

  • Request deletion of your personal information

  • Correct inaccurate personal information

  • Limit use of sensitive personal information (if applicable)

  • Non-discrimination for exercising privacy rights

How to Exercise Your Rights

Email us at anurag@spendowlai.com with the subject line:
“California Privacy Request”

We may verify your request before fulfilling it.

Do Not Sell or Share

SpendOwl does not sell or share personal information for cross-context behavioral advertising.
A “Do Not Sell or Share My Personal Information” link is therefore not required under CPRA.

Children’s Privacy

The Services are intended for business users and not directed to individuals under 16 years of age. We do not knowingly collect personal information from children.

International Users

If you access SpendOwl from outside the United States, you understand that your information may be processed in the U.S., where privacy laws may differ from those in your jurisdiction.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last updated” date.

Contact Information

Email: anurag@spendowlai.com
Company: SpendOwl
Website: https://www.spendowlai.com