SpendOwl is a catalog ads platform for Shopify brands running Meta ads. It gives you full visibility into which products Meta is spending on, builds goal-based product sets automatically from your Shopify data, generates branded creative for every SKU, and provides daily budget recommendations — without needing an agency.

How does SpendOwl connect to Shopify?

SpendOwl connects directly to your Shopify store and reads your live product data — inventory levels, tags, categories, and sales — to automatically build and maintain the right Meta product sets based on your business goals.

What does SpendOwl do that Meta's native tools don't?

Meta's native tools run your catalog ads but show you almost nothing about what's happening inside. SpendOwl shows you exactly which SKUs are getting spend, automatically pauses out-of-stock and seasonal products, builds your campaign structure (prospecting, retargeting, cross-sell) based on business goals, and gives you daily budget recommendations per campaign layer.

SpendOwl Pricing — Flat-Fee Catalog Ads Management for Shopify

Q: How much does SpendOwl cost?

SpendOwl starts at approximately $200 per month, flat fee. There is no percentage of ad spend charge. It is currently in early access for a limited number of Shopify brands.

Q: Do I need an agency to use SpendOwl?

No. SpendOwl is a self-serve tool designed for in-house Shopify brand teams. You connect your Shopify store, set your business goals, and SpendOwl handles the catalog ads operation — product sets, creative, feed health, and budget recommendations — without any external agency.

Pricing

Try SpendOwl Free for 15 Days.

Full access on every plan. No credit card required. Cancel anytime. Pricing is flat fee — no percentage of ad spend.

Starter

Up to 500 SKUs. For Shopify brands ready to stop guessing.

$199 / mo

15-day free trial. No credit card required.

Get Access

Per-SKU spend visibility — see exactly where Meta is spending

Goal-based product sets built from your Shopify data

Feed health monitoring — out-of-stock and errors auto-paused

Daily budget recommendations per campaign layer

Growth

Up to 2,000 SKUs. For scaling brands with larger catalogs.

$299 / mo

15-day free trial. No credit card required.

Get Access

Everything in Starter

Up to 2,000 SKUs — prospecting, retargeting and cross-sell sets

Branded creative per SKU — badges, overlays, lifestyle images

Seasonal and inventory rules enforced automatically

Creative rotation every 2–3 weeks to prevent ad fatigue

Agency

Up to 5 client brands. For agencies running catalog ads at scale.

$999 / mo

15-day free trial. $200 per client.

Get Access

Everything in Growth, across up to 5 client brands

Unified dashboard — all clients, one view

Per-client guardrails, rules and SKU thresholds

White-label reporting for client delivery

Dedicated onboarding and priority support

All plans include a 15-day free trial. No credit card needed to start.

Free 15-day trial

No credit card required

Cancel anytime

FAQs

Try SpendOwl Free for 15 Days.

Starter

$199 / mo

Growth

$299 / mo

Agency

$999 / mo

Frequently Asked Questions

Who is SpendOwl for?

How much control do I keep over what runs?

How is this different from just using Meta's catalog feature directly?

How much does SpendOwl cost?

What does the Shopify integration do?

Do I need an agency to use SpendOwl?