Core capabilities: (1) SKU-level spend visibility — see exactly which products Meta is spending on and stop wasted budget immediately. (2) Feed health monitoring — out-of-stock products, feed errors, and disapproved listings are detected and paused automatically before budget is wasted. (3) Goal-based product set creation — brands describe a business objective (new launch, clearance, seasonal) and SpendOwl builds and maintains Meta product sets from Shopify data automatically. (4) Branded creative — overlays, badges, lifestyle imagery, and bundle cards generated per SKU. (5) Budget recommendations — daily per-layer guidance across prospecting, retargeting, and cross-sell.