SpendOwl is a catalog ads platform for Shopify brands running Meta ads. It gives you full visibility into which products Meta is spending on, builds goal-based product sets automatically from your Shopify data, generates branded creative for every SKU, and provides daily budget recommendations — without needing an agency.

How does SpendOwl connect to Shopify?

SpendOwl connects directly to your Shopify store and reads your live product data — inventory levels, tags, categories, and sales — to automatically build and maintain the right Meta product sets based on your business goals.

What does SpendOwl do that Meta's native tools don't?

Meta's native tools run your catalog ads but show you almost nothing about what's happening inside. SpendOwl shows you exactly which SKUs are getting spend, automatically pauses out-of-stock and seasonal products, builds your campaign structure (prospecting, retargeting, cross-sell) based on business goals, and gives you daily budget recommendations per campaign layer.

How much does SpendOwl cost?

SpendOwl starts at approximately $200 per month, flat fee. There is no percentage of ad spend charge. It is currently in early access for a limited number of Shopify brands.

Do I need an agency to use SpendOwl?

No. SpendOwl is a self-serve tool designed for in-house Shopify brand teams. You connect your Shopify store, set your business goals, and SpendOwl handles the catalog ads operation — product sets, creative, feed health, and budget recommendations — without any external agency.

CATALOG ADS INTELLIGENCE FOR SHOPIFY

See every SKU. Manage every set. Optimize every dollar.

SpendOwl is the control room for Shopify brands running Meta catalog ads. SKU-level spend visibility, live feed monitoring, goal-based product sets, and branded creative per SKU — all in one place.

BOOK A PRODUCT DEMO →

15 min · live walkthrough of your catalog

SEE

SKU-level spend across every catalog ad set

MANAGE

Feed errors caught live, goal-based product sets

OPTIMIZE

Branded creative per SKU, daily budget moves

WHAT SPENDOWL GIVES YOU

A single control room for your entire Meta catalog ad operation.

See every SKU

Live SKU-level spend, impressions, and ROAS across every Meta catalog ad set. Stop guessing which products the algorithm is feeding.

Manage your catalog

Feed error alerts, out-of-stock guardrails, and goal-based product sets. Your catalog stays clean and your ads stop selling phantom SKUs.

Optimize spend

Branded creative generated per SKU and daily budget recommendations. Push the products that earn and starve the ones that don't.

BOOK A PRODUCT DEMO

Ready to run your catalog like it's actually yours?

15 minutes. We'll walk you through SpendOwl on your real Shopify catalog and show you exactly how to see, manage, and optimize your Meta spend.