SpendOwl is a catalog ads platform for Shopify brands running Meta ads. It gives you full visibility into which products Meta is spending on, builds goal-based product sets automatically from your Shopify data, generates branded creative for every SKU, and provides daily budget recommendations — without needing an agency.

How does SpendOwl connect to Shopify?

SpendOwl connects directly to your Shopify store and reads your live product data — inventory levels, tags, categories, and sales — to automatically build and maintain the right Meta product sets based on your business goals.

What does SpendOwl do that Meta's native tools don't?

Meta's native tools run your catalog ads but show you almost nothing about what's happening inside. SpendOwl shows you exactly which SKUs are getting spend, automatically pauses out-of-stock and seasonal products, builds your campaign structure (prospecting, retargeting, cross-sell) based on business goals, and gives you daily budget recommendations per campaign layer.

How much does SpendOwl cost?

SpendOwl starts at approximately $200 per month, flat fee. There is no percentage of ad spend charge. It is currently in early access for a limited number of Shopify brands.

Do I need an agency to use SpendOwl?

No. SpendOwl is a self-serve tool designed for in-house Shopify brand teams. You connect your Shopify store, set your business goals, and SpendOwl handles the catalog ads operation — product sets, creative, feed health, and budget recommendations — without any external agency.

Your Catalog Ads Are Bleeding Money.

Chat with our product expert to see how much you're likely wasting or book a demo.

SpendOwl

AI Product Specialist

For Shopify × Meta Catalog Ads

Your catalog ads are bleeding money

Out-of-stock products running ads. Low-margin SKUs eating budget. Feed errors going unnoticed. We show you exactly where.

15-30%

typical invisible waste

<10 min

setup time

$199

starting price