SpendOwl is a catalog ads platform for Shopify brands running Meta ads. It gives you full visibility into which products Meta is spending on, builds goal-based product sets automatically from your Shopify data, generates branded creative for every SKU, and provides daily budget recommendations — without needing an agency.

How does SpendOwl connect to Shopify?

SpendOwl connects directly to your Shopify store and reads your live product data — inventory levels, tags, categories, and sales — to automatically build and maintain the right Meta product sets based on your business goals.

What does SpendOwl do that Meta's native tools don't?

Meta's native tools run your catalog ads but show you almost nothing about what's happening inside. SpendOwl shows you exactly which SKUs are getting spend, automatically pauses out-of-stock and seasonal products, builds your campaign structure (prospecting, retargeting, cross-sell) based on business goals, and gives you daily budget recommendations per campaign layer.

How much does SpendOwl cost?

SpendOwl starts at approximately $200 per month, flat fee. There is no percentage of ad spend charge. It is currently in early access for a limited number of Shopify brands.

Do I need an agency to use SpendOwl?

No. SpendOwl is a self-serve tool designed for in-house Shopify brand teams. You connect your Shopify store, set your business goals, and SpendOwl handles the catalog ads operation — product sets, creative, feed health, and budget recommendations — without any external agency.

See What Meta Is Wasting Your Budget On — Free Demo

For Shopify Brands Running Meta Catalog Ads

See What Meta Is Wasting Your Budget On

Your catalog ads are spending on out-of-stock products and underperforming SKUs — but Meta won't show you which ones. Book a free demo to see SKU-level ad spend visibility in action.

Book your free demo below ↓

The Problem You Can't See

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Invisible Ad Waste

Meta's dashboard shows campaign totals — not which SKUs are eating your budget on out-of-stock or low-margin products.

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Zero SKU Visibility

You're running catalog ads on hundreds of SKUs but have no idea which ones drive ROI and which ones drain budget.

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Feed Errors Hurt ROAS

Broken product feeds mean Meta shows the wrong price, image, or availability — causing wasted clicks and lost sales.

Book a Free Demo

See exactly where Meta is wasting your catalog ad budget. We'll walk you through SKU-level spend visibility on a quick 15-minute call.

What SpendOwl Shows You

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SKU-Level Ad Spend

See exactly how much Meta spends on every product in your catalog. No more guessing which SKUs eat your budget.

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Out-of-Stock Alerts

Stop paying for ads on products you can't sell. Get instant alerts when out-of-stock items are running ads.

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Feed Error Detection

Catch broken images, wrong prices, and missing data before they hurt your campaign performance.

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Daily Budget Recommendations

Get actionable daily recommendations on where to shift budget for maximum ROAS across your catalog.